Search visibility
SEO vs AEO vs GEO: Practical Differences for Your Website
SEO improves access, relevance and search experience. AEO emphasizes useful buyer answers. GEO emphasizes clear company information and evidence that generative systems may use. These activities overlap and rely on accurate, accessible content.
Start with technical access and page relevance
Check normal navigation links, response codes, titles, headings and canonical URLs. The sitemap should list preferred URLs. Give service pages distinct roles and enough detail to help the buyer.
Google says established SEO practices remain relevant to its generative search features. Special AI text files or markup do not guarantee visibility. Prioritize useful content and a sound technical structure.
Answer decisions buyers need to make
Address what the service includes, when it fits, which integrations are needed and what determines cost. Put a direct answer in visible content, then provide explanation, examples and relevant links.
For custom software costs, explain scope, interfaces, migration, testing and support. A clear list of cost drivers is more useful than an unsupported price range. FAQs should complement the service explanation.
Make company information and evidence consistent
Maintain a factual company description and consistent service terminology. Link guides to the services and industries they support. Genuine case studies should explain the problem, work delivered and evidence behind reported outcomes.
Structured data should describe information visible on the page. It cannot replace evidence. Do not publish invented reviews, credentials, authors or client relationships.
Measure organic results, mentions and citations separately
Organic impressions and clicks, an AI brand mention and a linked citation are different observations. A mention without a link is not a citation. Referral attribution can be incomplete.
Use a fixed buyer-question set. Record the date, platform, prompt, relevant settings, brand mention and exact linked source URL. Repeat important checks and review qualified enquiries. One answer does not establish a stable result or prove that a site change caused it.
- Organic landing-page impressions and clicks
- Accurate brand mentions
- Linked citations and exact URLs
- Identifiable referral sessions
- Qualified enquiries and landing pages
Choose improvements from the evidence
Resolve access issues before expanding content. Improve explanations when buyers cannot understand a service. Gather evidence before publishing outcome claims.
Assign an owner and review date to each change. The objective is to help buyers make an informed decision, supported by reliable measurement rather than promised rankings or citations.